Lessons from Books: The Ten Dimensions of Highly Creative Personas

Tuesday, January 19, 2021

Driven largely by the success of Apple and also by its founder’s layered persona, “design thinking”, has spawned many corporate workshops, process changes and adopters. After all, if Steve Jobs, who was as obsessed with the appearance of things, as with their functions, could foster such a technology behemoth, then surely the methods used by designers could usher new products, experiences or even ways of being? Humans, however, have always been fascinated by creators well before “design thinking” infiltrated our buzzy online chatter. 

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Habits of Highly Creative People: What You Can Learn From Sigmund Freud

Monday, July 23, 2018

Forego Status to Pursue Knowledge

Unlike many other great creators, Freud succeeded at school. According to Howard Gardner in Creating Minds, he had the kind of prodigious brain that could have mastered any of a diverse range of fields. But after gaining a medical degree, he deliberately chose not to establish a practice, because his greed for knowledge superseded his desire for respect inside Viennese circles.

Even later, his choice of domain was a risky undertaking.

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