Lessons from Books: The Ten Dimensions of Highly Creative Personas

Tuesday, January 19, 2021

Driven largely by the success of Apple and also by its founder’s layered persona, “design thinking”, has spawned many corporate workshops, process changes and adopters. After all, if Steve Jobs, who was as obsessed with the appearance of things, as with their functions, could foster such a technology behemoth, then surely the methods used by designers could usher new products, experiences or even ways of being? Humans, however, have always been fascinated by creators well before “design thinking” infiltrated our buzzy online chatter. 

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